OpenAI published a blog post on 6 January 2025 announcing plans to accelerate AI adoption across Europe through expanded infrastructure and policy engagement [source]. The company stated it will open a new office in Brussels and increase compute capacity on the continent, citing demand from European enterprises and public sector organisations.

The post outlined three commitments: deploying additional data centre capacity in partnership with European cloud providers, establishing a dedicated policy team in Brussels to engage with EU institutions, and expanding customer success resources for enterprise clients in France, Germany, and the United Kingdom. OpenAI cited existing partnerships with Volkswagen, the French government's digital transformation programme, and unnamed healthcare providers as evidence of European demand.

The announcement follows the EU AI Act's entry into force in August 2024, which imposes transparency and risk management requirements on foundation model providers. OpenAI stated it would work with regulators to ensure compliance, though the post did not specify technical measures or timelines.

The company also announced pricing adjustments for European customers, stating that API costs in euros would align more closely with dollar pricing by Q2 2025. Current euro pricing includes a regional surcharge that OpenAI attributed to infrastructure costs and regulatory compliance overhead.

No technical changes to model behaviour, capabilities, or availability were announced. The post focused exclusively on business expansion and policy positioning. OpenAI did not disclose capital expenditure figures, data centre locations, or the size of the Brussels team.

The announcement represents a commercial and regulatory strategy shift rather than a product or model update.